Name your audience.
Tell the assistant who will watch the video and what they already know. A feature announcement and a first introduction need different context.
Choose the main takeaway.
State the one idea viewers should remember. Add two or three supporting points, and leave the rest for another story.
YOUR FIRST DRAFTGood ideas.
Great company.
Great company.
Set the shape.
Choose your brand kit, aspect ratio, and length. Match the format to the place you intend to use the video.
Review the story before polishing.
Watch the first version for its message and sequence. Ask for structural changes before spending time on the smaller details.
Give specific feedback.
Refer to a scene and describe the change you want. For example: shorten the opening and give the final action more time on screen.